Egotica® è uno stile di vita creativo.
Rende un comune mezzo di trasporto l’espressione della personalità. Da un progetto artistico nasce l’idea di creare dei segni, che portino il carattere di chi guida fuori dall’auto, un vero dress car.
La creatività si fa comunicazione, arte e moda, permettendo di personalizzare automobili, furgoni, camion, truck, imbarcazioni e velivoli, tutto ciò che possa esprimere la vostra personalità.
Da alcuni anni Car Wrapping ed arte si incontrano sulle strade parigine ed americane.
E’ il caso della BMW M3 GT2Art Car, Progettata da Jef Koons, la 17esima Art Car di BMW, farà il suo debutto alla 24H di LeMans con il numero 79.
Una presentazione che si è tenuta ai piedi della Tour Eiffel, di fronte a 300 fortunati appassionati di arte e di auto.
La filosofia di Egotica® è quella che ha origine nell’arte, nel gerrilla, nel desiderio di comunicare arte e stile anche sul grigio asfalto e nella nebbia delle nostre città.
Nasce dall’arte per vestirsi di stile attraverso il car wrapping, ovvero una tecnica utilizzata per cambiare volto al proprio veicolo in brevissimo tempo, in modo duraturo e con un risultato finale impareggiabile.
E’ un trend, è una voglia di indossare l’arte e lo stile tutti italiani.
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